Social Media 研究 研究 from Montclair’s 传播与媒体学院 Again Reach Global Audience in ’23-24 Academic Year
*教师, staff 和 students collaborated on 10 projects, up from seven in ’22-23*
During the ’23-24 academic year, researchers from the Joetta DiBella 和 Fred C. Sautter III Center for Strategic Communication in the 传播与媒体学院 at 十大博彩推荐排名州立大学 conducted 10 social media data analytics studies. Similar to when the Center formally launched during the ’22-23 Academic Year, hundreds of millions of people around the globe consumed earned media content about the studies, which this time included stories about power couple Taylor Swift 和 Travis Kelce, negative sentiment by Gen Z around the 2024 Presidential Race, 和 a follow up to the Center’s first study on the cultural phenomenon of pumpkin spice.
A research team comprised of faculty, staff 和研究生s authored the studies, 和教职员工博士. Jin-A Choi博士. 罗毅博士. 债券本顿 frequently spoke to the media about the studies. This content led to hundreds of millions of worldwide earned media impressions, with a potential reach approaching one billion. Outlets that covered the Center’s studies included NBC New York, CBS新闻, 美联社, 路透, 雅虎, 《十大博彩推荐排名》杂志, 芝加哥论坛报, U.S 新闻 和 World Report, Orange County Register, 公关周 和 Medium. Content also appeared in outlets in Seattle, 盐湖城, Chattanooga 和 other Top 100 markets in the U.S., while stories also appeared in outlets in 印度, China, 加拿大和其他国家.
除了, 截至2024年7月, 334个组织(大学), companies 和 government organizations) from 82 countries downloaded the studies more than 2,700 times via the Digital Commons platform.
这10项研究分别是: Sadness 和 Disgust over SCOTUS Rulings (2023年7月), 20th Anniversary 和 Cultural Phenomenon of Pumpkin Spice (2023年9月), Swift-Kelce Relationship Drives Spike in Social Media Conversation During Sunday Night Football(2023年10月); Barbie Dominates Social Media Chatter about Halloween Costumes (2023年10月),
“Pizzagate” Posts on X Spike Dramatically After Conspiracy Theory Boosted (2023年11月), Social Media Data Suggests Taylor Swift Will Help Set Super Bowl Viewing Record (2024年2月), Valentine’s Day Retail 和 Gift 给 Trends (2024年2月), Iconic Beer Br和 Guinness Dominates the Br和 Discussion Around St. 帕特里克节 (2024年3月), Negative Emotions on Social Media Dominate Gen Z Presidential Election Discussion (2024年5月)，以及 Pride Month 和 LGBTQ Br和ing Backlash Driven Largely by QAnon 和 Popular Extremists (2024年6月).
The studies were led by faculty members ]Dr. 瑾崔 Dr. 彝族罗 和 Dr. 债券本顿 在 Dr. 基斯Strudler教授, 基思绿色 和研究生 加布里埃尔·迈耶.
研究 研究 from Montclair’s 传播与媒体学院 Garner Hundreds of Millions of Worldwide Media Impressions
*教师, staff 和 students collaborated on seven projects on societal, cultural 和 hate speech issues during the ’22-23 academic year*
2022-23学年, 传播与媒体学院 at 十大博彩推荐排名州立大学 formally launched the Joetta DiBella 和 Fred C. Sautter III Center for Strategic Communication, a state-of-the-art communications hub home to social listening platforms, content creation apps 和 consumer insights tools that is used for instructional, 研究和课外活动.
A research team comprised of faculty, staff 和研究生s authored seven studies during the year, 和 faculty members were interviewed about these topics, leading to hundreds of millions of global earned media impressions. Outlets that covered the Center’s studies included CBS National 新闻, NBC新闻, ABC新闻, 雅虎, 美国有线电视新闻网, 福克斯新闻, 《十大博彩推荐排名》, 纽约时报, 今日秀, 早安美国, 《十大博彩推荐排名》杂志, 旧金山纪事报, 《, 公关周, 1010 WINS New York 和 KNX Los Angeles. Content also appeared in outlets in San Diego, Charlotte, Washington D.C. 和 many other Top 100 markets in the U.S., while stories also appeared in outlets in Engl和, 意大利, 瑞典, 印度, 德国, 加拿大和其他国家.
Here is a story from CBS Evening 新闻 featuring Dr. 债券本顿:
这七项研究分别是: How hate speech increased after Elon Musk acquired Twitter, 南瓜香料的文化现象, an increase in “grooming” Terms on Twitter after the Colorado Springs Tragedy, commercialization of Valentine’s Day, how a mass shooting 和 killing spree was influenced by extremist websites，并进行了单独的研究 boycotts of the 2022 FIFA World Cup because of human rights issues 和 athletes 和 br和s involved in the tournament.
截至2023年8月中旬, more than 300 organizations including media outlets, government entities 和 226 universities from 79 countries downloaded the studies more than 2,300 times via the Digital Commons platform.
The studies were led by faculty members Dr. 邦德·本顿博士. Jin-A Choi和Dr. 在罗毅博士的协助下. 基斯Strudler教授, 基思绿色 和研究生s Tatiana Babara, 波莱特G和o-Duenas, 加布里埃尔·迈耶, Therese Sheridan和Rayane Yamout.